Grapevine communication, information spreads very fast in all directions as this vine of grapes spreads. Information Overload: Managers are surrounded with a pool of information. Grapevine mill opened its doors in 1997 and is 1,600,000 square feet in size. The informal communication spreads rapidly, often gets distorted and it is very difficult to detect the source of such communication. ADVERTISEMENTS: Informal communication is also known as grapevine communication because there is no definite route of communication for sharing information. This is quite similar to the vine of grapes. Of course 'heard it through the grapevine' is best known to us as the Motown song, recorded by Gladys Knight & the Pips in 1967 and by Marvin Gaye in 1968. The grapevine is also capable of penetrating even the tightest security because it cuts across organizational lines and deals directly with people in the know. Grapevine means a source of secret information. Grapevines may have been used as a substitute for rope, presumably for clotheslines, so that the two expressions came to be used at the same time. It is characterized by lack of managerial control, trusted by employees, and it can be used to promote ones own agenda. One type of informal communication is called 'the grapevine.' Communication breakdown occurs if there is wrong perception by the receiver. Why is informal communication called as grapevine communication Ask for details ; Follow Report by Ekam2346 13.03.2019 Log in to add a comment It is called the communication on the grapevine channel. The Grapevine. Why Communication is compared with grapevine in case of informal communication? It is kind of horizontal communication, which takes place within a group, between persons of equal status. The Informal communication is often referred to as the ‘grapevine’ as it spreads throughout the organization and in all directions without any regard to the levels of authority. The grapevine is flexible and personal and can spread information faster than the formal communication channels. The grapevine was the railroad’s communications system, which was also known as the clothesline telegraph. Grapevine communication is the informal network within every organization. […] The canyon rises from the plains of the great valley into the Tehachapi Mountains and up to Tejon Pass, following the seasonal cascades of Grapevine Creek. At its northern end, Grapevine Canyon has long provided a vital line of communication between Southern California and the Central Valley. Why is it called Grapevine? It is essential to control this information flow else the information is likely to be misinterpreted or forgotten or overlooked. Grapevine is an informal channel of business communication. It is called so because it stretches throughout the organization in all directions irrespective of the authority levels. 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